Web design mistakes – is your website letting your business down?

Designing a website can be a complicated and time-consuming process, which is why so many businesses use professional web design services to get rid of all those irritating glitches and snags.

If you haven’t used the services of an expert, like one of the team at Eco Green Hosting, check our list of the most common web design mistakes below. If you have made an obvious blunder, it could let your business down and potentially drive customers away.

10 of the most common web design mistakes to avoid

  1. Cluttered content. Your website needs to deliver a clear message and direct the eye where you want it to. Keep your layout simple and uncluttered, or you’ll overwhelm your visitor and your message won’t get through.
  2. Bad use of colour and contrast. It might fit in with your brand colours or look quite snazzy, but font colours and contrasting backgrounds need to make your text legible too.
  3. Buried contact information. You need to make it easy for customers to get in touch with you, so splash your contact information at the top of every page of your website. If it takes even a little effort to find a phone number, many visitors will click away.
  4. Too many large images and flash-based graphics. These may look great, but they can slow your website down so much that visitors click away rather than waiting for pages to load.
  5. Automatic audio. If you asked internet users what annoys them most about business websites, many would say audio clips, music and videos which play automatically when the page is opened.
  6. A lack of basic SEO. Full search engine optimisation (SEO) can be quite complicated for novices, but basics such as focusing on the keywords customers use to find you are essentials.
  7. Poor navigation. Your site needs to make logical sense, guiding customers to the info they need.
  8. Broken links and half-loaded images. These are bugs that you need to fix, or your website will look really unprofessional.
  9. Out of date content. Keep your website updated with the latest info and news, or it will look like no one cares for it.
  10. Failure to optimise for mobile. This is now in the list of most common web design mistakes because so many customers access business websites via smartphones and tablets – don’t miss out on this valuable source of traffic!