Basic SEO Tips For Brand New Websites

Search engine optimisation (SEO) can leave you feeling completely baffled, especially if you’ve just launched a new website and everyone’s telling you that you need to ‘optimise’ it. However, basic SEO is really important – because it’s how your customers will find your site using search engines.

Here are just a few of the SEO essentials you need to know:

  1. Find out where you stand. Use a tool like the Google Toolbar or Alexa to find out your site’s page rank – this gives you an idea of where you stand and how much work there is to do.
  2. Choose and use your keywords. You should aim to sprinkle the content on your website with relevant keywords – these should be the keywords your customers will use to find you. Don’t overstuff, but try to use keywords naturally.
  3. Create a sitemap. A sitemap listing all of the pages on your website makes it easier for search engines to crawl your site.
  4. Link to yourself. Internal links are the first step to boost traffic to the different pages on your website, so make sure the pages link to each other in relevant places.
  5. Make your URLs make sense. Change your page URLs to search-engine-friendly keywords, ones that actually describe what the page is about.
  6. Add text to images. Search engines can’t crawl images, so help them out by adding keyword-friendly descriptions and captions to each image.

These are just a few of the basic steps to getting started with SEO – there’s lots more to learn!

If you’re still in the dark or you need some expert help, the team at Eco Green Hosting should be your first port of call. Not only known for our hosting web design Bath services, we also help to maintain and optimise websites – get in touch and take advantage of our expertise.