8 tips to make your website more professional

A well-designed website will be functional, eye-catching and capture the ethos of your business. However, it also needs to convey a sense of professionalism, credibility and authority, because visitors need to feel that they can a trust a brand, especially one they’ve found online.

How to improve your website’s credibility through web design

There are a huge number of things you can do to boost the professional image of your website, but here are a few useful tips to get you started:

1. Do your homework – research sites you like and make a note of why you like them, then if relevant, apply the same principles to your own website.

2. Design a great looking logo – and brand your website with it.

3. Choose your font carefully (to match the ethos of your business) – use it consistently throughout your website in all content, headings and titles.

4. De-clutter – keep your website simple, direct and well-designed so that your message shines clearly through.

5. Use larger images – whilst you don’t want images or backgrounds that are too distracting, larger, exceptional quality, statement-making images can make your website look really professional (just make sure it doesn’t slow down page load time).

6. Keep updated – broken links, old information and outdated content shows a lack of interest, which definitely isn’t professional.

7. Make use of visual hierarchy – pay attention to where visitors’ eyes are drawn to on a typical website (lots of research is available on this) and place your most urgent call to action buttons and content there.

8. Make your website easy to navigate – visitors should be able to move smoothly and logically through your website, finding the information (and particularly the contact information) they need easily.

If you’re stuck, it’s time to call on the professionals – like the web design Bath team at Eco Green Hosting.